PENGARUH KOMUNIKASI INTERNAL DAN PROGRAM PENGHARGAAN TERHADAP RETENSI KARYAWAN BANK SYARIAH INDONESIA

Abstract

ABSTRACT

This study aims to determine the effect of internal communication and reward programs on employee retention at Bank Syariah Indonesia (BSI) KCP West Bandung. This study uses a quantitative verification method with a survey approach. The population of the study was all employees of BSI KCP West Bandung totaling 33 people, with a saturated sample technique. Data collection was carried out through questionnaires and data analysis using multiple linear regression with the help of SPSS. The results of the study indicate that internal communication and reward programs have a positive and significant effect on employee retention, both partially and simultaneously. This finding indicates that a combination of good internal communication and an appropriate reward system can increase employee loyalty. This study is expected to be an input for BSI in increasing employee retention through strengthening internal communication and optimizing reward programs.

Keyword  : Internal Communication, Reward Program, Employee Retention